I looked at many animated music videos for research, including:
Radiohead - Paranoid Android http://www.youtube.com/watch?v=sPLEbAVjiLA&ob=av3n
Queens of the Stone Age http://www.youtube.com/watch?v=DcHKOC64KnE&ob=av3e
I feel my decision to create my music video using animation will be a strong one because even though animated music videos are rare, there is a profitable market for them, as evident from these music videos I have listed. They have a distinguised style from other music videos which makes them unique, so I expect the audience for my video will consist of many different people. This audience will mainly be fans of the band or fans of rock or independent songs, but will also include animation fans and viewers who enjoy videos with a creative aspect.
'Keane - Bedshaped' is a music video which I feel will be hugely influencial for my own music video:
There are many set conventions for music videos typically, i.e. focus on the artist of the song and many close-up shots of his/her face. Whilst even 'Keane - Bedshaped' shows the band through silhouettes, I plan to challenge the conventions of other MVs by having my own driven purely by the narrative. I feel this will be effective because it will give my video a creative aspect which audiences can enjoy, and I feel and hope that audiences will be able to appreciate something unique.