Final Task

Music Video Draft

http://www.youtube.com/watch?v=DLBC_rEfVJ8

Here is my music video very close to its final form, with only a few tweaks needed. This is what I have used this week to gain audience feedback

Feedback for the video has so far been extremely positive and the most useful thing I have learnt is that the narrative is clear and very well done. The animation and the style have also been especially praised. I screened the video to the rest of my media studies class and filmed their reactions whilst watching the video, as well as their feedback straight afterwards. I also gained feedback from Facebook.

The feedback I had from my class was similar that the narrative and animation were done really well. The only issues that came up were related to the aspect ratio of the video which would change very slightly at times, i.e. the black bar on the bottom kept bouncing. Lighting was previously an issue but I have been able to improve the lighting dramatically for this draft of the video. I was proud of how the lighting was improved for the scene at the small cafe from 02:11 to 02:34, for example, where the lighting was different in every scene but working in Adobe Premiere Pro, it's now much harder to tell the difference.

Music Video Preview

Last week I completed a sample of my music video to show what the final production could look like. The video as shown here was edited using clips which were ready to show at the time, but just for this preview I used a different software because I was working from a computer at home (where the clips had been exported to), so the render came out in a much lower quality than what the final production will look like.

Unfortunately, as I've said, the video wasn't fully rendered. The raw footage, as an example, should look more like this:

Feedback so far (from the rest of the class) was extremely positive; the animation style used in the video proved to be a big success. The only criticism I got for the entire MV preview was that the narrative was quite hard to follow because the video was moving along very quickly, at least one other in my class felt more time was needed for everything to be taken in.

I may rethink the pace of the video as it is necessary that these clips are shown, to emphasise the character's emotions, although the video is currently moving along faster than the song which has a slower pace.