Showing posts with label distribution. Show all posts
Showing posts with label distribution. Show all posts
Thursday, 3 May 2012
Wednesday, 25 April 2012
Evaluation Question 2
When
creating my ancillary texts, I knew I wanted them to have continuity with the
style and themes of both the song and its music video. Therefore, I decided to
use the same style for the poster and digipak as used in my music video, but I
wanted to distinguish these designs from the music video and not make them seem
like screenshots, giving more the feel of a separate photo shoot as per in a
live action video. I recreated the hand-drawn backgrounds in Microsoft Paint, a
very basic program but I feel I was able to effectively give the designs a
smoother and more ‘poster-like’ feel this way. I was used to working with Paint
from experience in animating entire films with the software before, which have
gained positive acclaim on YouTube, so I was able to create the images in Paint
exceptionally quickly and efficiently.
I
included every detail from the original images shown in the music video without
any significant changes, except on the digipak front cover, where the main
character is alone to show to the buyer who the main character is within the
narrative of the music video. This was done instead of showing the real artist
of the song on the cover, because the artist is an indie artist who is not
necessarily well known and would not be looked out for by a specific fanbase.
In addition, I always wanted all of my anxilary texts to have the same style
which would become recognisable and would stand out amongst other digipaks
showcasing the indie genre.
The
designs of the poster and digipak show moments from the music video which,
based on my audience feedback, seemed iconic. The same style of art was used
across all these products, albeit in different forms of art, which creates a
continuous style for all of the products. Both images are long shots which show
the main character as isolated, as per in the video.
The
band name, ‘Vivid Scheme’, and the song name, ‘Intoxicated’, are clearly
displayed in their respective fonts on the poster and digipak. The different
fonts were to distinguish the song and band names from each other, such as the
name ‘Intoxicated’ for the song adapting a serif font, Poor Richard, which
looked much starker and suited the song’s lyrics because the font connotes a
seriousness which the song displays within its lyrics. In contrast, a sans
serif font was used for the band name ‘Vivid Scheme’, which is marketable
because it promotes a fun, playful style, and it would be used as a logo to
promote the band. The logo stands out on a poster where the target audience
would spot it straight away, and the same for the digipak cover where people
may purposely be looking out for it in a retailer.
The
logo of the record label, Parlophone, is also clearly displayed on both the
poster and digipak. Parlophone has gained much respect for working with big
names including ‘The Beatles’ so this would be another selling point. The
iTunes logo is also displayed on the poster only to let people know they can
download it from the iTunes Store, but the iTunes logo is omitted from the
digipak cover where it is not needed. The poster also advertises the digipak
and digital download releases of the album to attract its potential customers.
Thursday, 8 March 2012
Final Poster
This is the final version of the poster I created for my music video.
The poster includes the final logo for the band 'Vivid Scheme' and the main track on the 10-track album, 'Intoxicated'.
Wednesday, 29 February 2012
Poster Design Update #4
This is the design for the poster which includes the band name - Vivid Scheme - and the name of the song and album, Intoxicated. Also featured are the logos for the record label, Parlophone, and the logos for Amazon.com and iTunes, from where the song/digipak release can be purchased.
Friday, 10 February 2012
Digipak Design Update #3
Here is a work-in-progress version of the Digipak cover. The character on the front, the band name, texts and the CD/Digipak tray designs are yet to be added.
TOP LEFT: Back cover.
TOP RIGHT: Front cover.
BOTTOM LEFT: Case interior.
BOTTOM RIGHT: Disc tray.
Thursday, 2 February 2012
Digipak Design Update #2
Here I have used the spray tool on Paint to create a greater effect on many elements of the Digipak cover designs.
Friday, 27 January 2012
Digipak Design Update #1
Front Cover
Back Cover
Interior (left side)
Back (L) and front (R) covers
Above are the designs for the backgrounds I am planning to use for three of the sides of the Digipak design. Like the poster, I recreated images from the music video on the computer, to make it look less like a plain still image from the video itself.
Friday, 20 January 2012
Poster Design Update #3
The poster has been updated, with the main character added in from a real background shown in the music video to the digital one for the poster.
Here I have also been expirementing with fonts, and have applied my final choice of font - Poor Richard.
Tuesday, 10 January 2012
Poster Design Update #2
Here I have demonstrated how I created the background, step-by-step, and placed my character in front of it.
Thursday, 15 December 2011
Poster Design and Shoot
The design for the poster is based on a still from the video, in which the man observes the girl he admires coming out of the cinema with yet another boyfriend. The bus behind him is advertising an online dating site to emphasise that he could/should try finding someone else, but he stares on at the girl he really admires. In the background is the cafe which will appear as a key location later in the video, when the man finally gets to talk to the woman.
I have shot the pictures above in both portrait and landscape formats to expirement with both and visualise what they will look like, even though I will be using portrait for the final poster.
Friday, 11 November 2011
The Distribution Company
I have looked at various record labels which could potentially distribute the planned Digipak release of my music video, and I have now chosen Parlophone to handle the distribution of the video in the UK.
Parlophone is a British company set up in 1923 branched off from the 1896 German company Parlophon. I chose this to handle the distribution of my music video because it is a major UK distributor of music videos (MVs) and songs in the jazz, pop and rock genres, as well as novelty and voice recordings. It distributes indie music, so this would be the category for the indie folk song of my MV. Parlophone was responsible for the UK release of Radiohead's 'Paranoid Android', which also had an animated MV similar to the style of video I am aiming to achieve. The company is also notable for working with names such as Adam Faith, Kylie Minogue, Pet Shop Boys, Bernard Cribbins, Peter Sellers, The Chemical Brothers, Coldplay, Jim Dale and being a major starting point for The Beatles.
The parent company of Parlophone is the London-based EMI, which joins Universal Music Group, Warner Music Group and Sony Music Entertainment to form the 'Big Four' major record labels in the world.
Parlophone is a British company set up in 1923 branched off from the 1896 German company Parlophon. I chose this to handle the distribution of my music video because it is a major UK distributor of music videos (MVs) and songs in the jazz, pop and rock genres, as well as novelty and voice recordings. It distributes indie music, so this would be the category for the indie folk song of my MV. Parlophone was responsible for the UK release of Radiohead's 'Paranoid Android', which also had an animated MV similar to the style of video I am aiming to achieve. The company is also notable for working with names such as Adam Faith, Kylie Minogue, Pet Shop Boys, Bernard Cribbins, Peter Sellers, The Chemical Brothers, Coldplay, Jim Dale and being a major starting point for The Beatles.
The parent company of Parlophone is the London-based EMI, which joins Universal Music Group, Warner Music Group and Sony Music Entertainment to form the 'Big Four' major record labels in the world.
Saturday, 24 September 2011
Research into Institutions and Audiences
I did research into other music videos prior to creating my own, and I feel that due to the distinguised look of my music video thus far I feel my production will challenge the conventions of typical music videos, because music videos are commonly performance-based (and form the majority of the market for music videos) whereas mine will be narrative-based.
I looked at many animated music videos for research, including:
Unkle http://www.youtube.com/watch?v=BqZtWzPNEJw
http://www.youtube.com/watch?v=r_U377vst5o&ob=av3n
I feel my decision to create my music video using animation will be a strong one because even though animated music videos are rare, there is a profitable market for them, as evident from these music videos I have listed. They have a distinguised style from other music videos which makes them unique, so I expect the audience for my video will consist of many different people. This audience will mainly be fans of the band or fans of rock or independent songs, but will also include animation fans and viewers who enjoy videos with a creative aspect.
'Keane - Bedshaped' is a music video which I feel will be hugely influencial for my own music video:
There are many set conventions for music videos typically, i.e. focus on the artist of the song and many close-up shots of his/her face. Whilst even 'Keane - Bedshaped' shows the band through silhouettes, I plan to challenge the conventions of other MVs by having my own driven purely by the narrative. I feel this will be effective because it will give my video a creative aspect which audiences can enjoy, and I feel and hope that audiences will be able to appreciate something unique.
I looked at many animated music videos for research, including:
Unkle http://www.youtube.com/watch?v=BqZtWzPNEJw
http://www.youtube.com/watch?v=r_U377vst5o&ob=av3n
I feel my decision to create my music video using animation will be a strong one because even though animated music videos are rare, there is a profitable market for them, as evident from these music videos I have listed. They have a distinguised style from other music videos which makes them unique, so I expect the audience for my video will consist of many different people. This audience will mainly be fans of the band or fans of rock or independent songs, but will also include animation fans and viewers who enjoy videos with a creative aspect.
'Keane - Bedshaped' is a music video which I feel will be hugely influencial for my own music video:
There are many set conventions for music videos typically, i.e. focus on the artist of the song and many close-up shots of his/her face. Whilst even 'Keane - Bedshaped' shows the band through silhouettes, I plan to challenge the conventions of other MVs by having my own driven purely by the narrative. I feel this will be effective because it will give my video a creative aspect which audiences can enjoy, and I feel and hope that audiences will be able to appreciate something unique.
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